Chapter 10 Blog

Chapter 10 Blog

It is hard to believe this is our last blog.  For chapter 10, the main ideas were centered around measuring social media outcomes.  Evaluating what works well together and what needs improvement.  The book also discussed how to calculate these measurements and outcomes.  Chapter 10 was an interesting one.  It did a good job of explaining everything to where students can easily understand.  However, the examples didn’t seem to flow as well as the text.  I felt like the examples could have been stronger but overall good.

Five new terms

• Relative Pull- A comparison of how well different creative executions generate a response.
• Viewthroughs- The number of people who are exposed and do not click through, but later visit the brand’s website.
• Activity Metrics- Measure the actions the organization takes relative to social media. 
• Reverse Tracking- Conducted after an activity or campaign has concluded.  
• Measurement Maps- Displays the types of branded messages produced and distributed and invitations for consumer engagement with the brand games, consumer-generated advertising contests, promotions, and interactive brand experiences.

  Metrics makes me think of numbers and equations.  There is always a right and logic answer when it comes to this.  It can determine outcomes and provide logic for unclear areas.  Metric is also the same all around the board, which lowers the risk for error.  

Delta Delta Delta Sorority has recently begun to utilize social media a lot more in order to bring more awareness to the USM chapter.  They have a great Instagram and Facebook page who is all operated by the same girl for each year.  A certain office position is elected each year and that Tri Delta member is in charge of the social media for the time being.  This is a great way to make sure social media is getting across efficiently, when one person is responsible for it’s success.  Their account shows recent chapter events and fundraisers that the USM Tri Delta chapter is participating in from week to week and what they are doing to better the campus and community.  The engage in activity metrics through posting about chapter activities throughout each week.  They also are apart of interaction metrics through the whole chapter changing their facebook profile pictures to represent a campaign for Homecoming or Fat Talk Free Week when the chapter promotes a positive body image.  Tri Delta also participates in return metrics through raising thousands of dollars each year for St. Jude Children’s Research Hospital.