I chose to research the website for my place of employment, Material Girls. Material Girls’ website incorporates SEO through an easy lookup. They are the first website to pop up on Google when you type in the stores name. Material Girls also asks if you want to join their emailing list for updates on sales, new arrivals, and other great things. This option is the first thing to come on the screen when you go to their site. Material Girls also utilizes SMO through linking other social media to their site. You can look at Material Girls’ Facebook, Instagram, Pinterest, and Twitter page all through the links on their website. As an employee, I know that we make a large percentage of our overall sales through Facebook and Instagram so it is important to link these pages to their website.
Some good key words to help customers find the website better would be the three cities that Material Girls is located in. These include Hattiesburg, Oxford, and Jackson. Also, boutique, or some brand names that we carry would help too, for example Love AO, Kendra Scott, Piko, Ronaldo, Lauren G. Adams, or Flying Monkey.
I had to click through some on Google to find the website whenever I used just “Hattiesburg boutiques” but whenever I typed in “Kendra Sctot Hattiesburg” it came up as one of the options.
The sponsored listing is the Kendra Scott direct website and the organic is the businesses in Hattiesburg that carry Kendra Scott’s line of jewelry. Kendra Scott’s website is obviously more influential than the local stores because the local stores only have a select range of items that they have ordered and think will sell in their store, but Kendra’s direct website allows you to see every piece of jewelry they make and sell.
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